Job Description

About the Opportunity

Our client is a growing U.S.-based healthcare and wellness practice preparing for an exciting clinic launch in South Carolina. Their mission is to help patients achieve healthier lives through evidence-based weight management and wellness services. As they expand, they are looking for a proactive and results-driven Digital Marketing & Lead Generation Virtual Assistant who can help build brand awareness, generate qualified leads, and support the clinic's long-term growth through strategic digital marketing.

This is an excellent opportunity for an experienced healthcare marketing professional who enjoys combining creativity with data-driven decision-making. If you have hands-on experience running paid advertising campaigns, managing social media, optimizing websites, and nurturing leads through CRM systems, we'd love to hear from you.

Your top priority will be to generate qualified patient leads through paid advertising, social media marketing, website optimization, and effective lead nurturing to support the successful launch and continued growth of the clinic.

Key Responsibilities

Digital Marketing & Lead Generation

• Plan, create, launch, and optimize paid advertising campaigns across digital platforms.
• Generate high-quality patient leads through strategic digital marketing initiatives.
• Monitor campaign performance and recommend optimization strategies based on data and analytics.
• Assist in executing marketing campaigns that support clinic growth and patient acquisition.

Social Media Management

• Manage business social media accounts across multiple platforms.
• Create engaging healthcare-focused content aligned with the clinic's brand.
• Schedule and publish social media content consistently.
• Monitor engagement and recommend strategies to improve reach and conversions.

Website Management & SEO

• Update website content as needed.
• Troubleshoot basic website issues and minor technical glitches.
• Perform ongoing SEO improvements to increase online visibility.
• Ensure website content remains current and optimized for patient acquisition.

CRM & Lead Nurturing

• Manage and nurture incoming leads using Go High Level (GHL) or similar CRM platforms.
• Maintain organized lead pipelines and follow-up workflows.
• Assist with CRM integrations, including Jane App integration with other software and marketing systems.

Marketing Operations

• Prepare marketing materials for the clinic launch.
• Support ongoing digital marketing initiatives and promotional campaigns.
• Understand and follow Meta advertising policies and best practices.
• Collaborate with the client to implement new marketing ideas and growth strategies.

Requirements

Required Experience

Candidates must have:

• Previous experience marketing for a U.S. healthcare, medical, wellness, aesthetics, functional medicine, or weight loss practice
• Hands-on experience managing digital marketing campaigns from planning through optimization
• Experience managing business social media accounts across multiple platforms
• Website management experience, including content updates and basic troubleshooting
• Working knowledge of SEO best practices
• Experience creating, launching, and optimizing paid advertising campaigns
• Experience monitoring campaign performance, marketing analytics, and lead generation metrics
• Strong understanding of HIPAA-compliant healthcare marketing
• Excellent written English communication skills
• Strong attention to detail and organizational skills
• Ability to work independently with minimal supervision
• Strong analytical, problem-solving, and decision-making skills

Experience with any of the following is highly preferred:

• Go High Level (GHL)
• Marketing weight loss clinics
• Wellness practices
• Functional medicine
• Medical practices
• Aesthetic clinics
• Portfolio showcasing healthcare marketing campaigns and measurable results

Experience with any of these platforms is an advantage:

• Go High Level (GHL)
• Website Content Management Systems (CMS)
• Facebook Ads Manager
• Instagram Business
• Google Business Profile
• SEO tools
• Jane App
• HTC Phone System (nice to have)
• Smith AI integration (nice to have)

We're looking for someone who is:

• Highly organized and detail-oriented
• Creative with a strong marketing mindset
• Proactive and self-motivated
• Analytical and data-driven
• A strong written communicator
• Comfortable working independently
• Solution-oriented
• Reliable, accountable, and dependable
• Able to take initiative with minimal supervision

Deal Breakers

Applicants will not be considered if they:

• Do not have healthcare marketing experience (general marketing experience alone is not sufficient)
• Have no hands-on experience managing paid advertising campaigns
• Lack experience managing social media and business websites
• Have no CRM experience (Go High Level preferred)
• Are unfamiliar with HIPAA-compliant healthcare marketing
• Cannot work during Eastern Time business hours
• Require constant supervision or demonstrate poor communication skills
• Cannot discuss measurable marketing results such as lead generation, campaign performance, or ROI
• Cannot meet the client's hiring timeline

Basic Requirements

• Must speak and write English clearly and professionally.
• Must have relevant work experience.
• Must be able to provide an NBI Clearance and/or Local Police Clearance before onboarding (mandatory).
• Must be available to attend video meetings with camera on when required.

Technical Requirements

• Computer: Reliable laptop or desktop computer.
• Internet: Stable high-speed internet connection (minimum 25 Mbps).
• Audio: Noise-canceling headset.
• Video: Working webcam for virtual meetings.
• Workspace: Quiet and professional work environment.

Benefits

• Dedicated HR & Contractor Support Team: Access to world-class support for questions, guidance, contract matters, and client communication.
• Premium VPN Access (Optional): A secure VPN license can be provided upon request to enhance privacy and security for client-related tasks.
• HIPAA & Cybersecurity Training + Certification (Provided): Access to our internal HIPAA compliance training, cybersecurity modules, and certification to help you confidently handle PHI for U.S. healthcare clients.
• Top 1% VA Performance Training: Access to our proprietary training on communication, client management, productivity systems, and best practices to help you become a top-performing VA and increase long-term client retention.
• Client-Approved U.S. Holidays: Contractors may take U.S. holidays off according to the client’s needs and schedule.
• Client-Approved Paid or Unpaid Time Off: Time off may be granted by your client. Paid time off is optional and only if offered by the client.
• Access to Tools & Resources: Templates, workflow guides, productivity tools, and client-specific SOP support to help you perform at your best.
• Optional Performance-Based Incentives: Some clients may offer bonuses, incentives, or increased hours based on your performance.

These are optional resources and client-approved allowances available to you as an independent contractor. Any resources, training, or allowances listed are optional contractor perks and not employee benefits.

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